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15.05.2012
Kompania Piwowarska: the chief partner of the European Economic Congress 2012
On 14-16 May, the city of Katowice will host a forum of one of the most representative discussions about the future of Europe. In attendance will be experts in politics, business and science. Kompania Piwowarska is the chief partner of this year’s edition of the European Economic Congress. Representatives of the leading Polish brewer will take part in debates on the most significant issues of Europe’s economic and social growth.
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15.05.2012
TYSKIE KLASYCZNE: an alternative variant of TYSKIE, is making a market debut
Kompania Piwowarska, leader of the beer industry in Poland, is launching an alternative variant of its biggest brand: Tyskie. Tyskie Klasyczne was created in response to consumers’ needs who increasingly often look for new genuine flavours. The recipe of Tyskie Klasyczne is based on the Reinheitsgebot (German Beer Purity Law) introduced in 16th century. Tyskie Klasyczne is brewed exclusively from 100% barley malt, hops and water. The classic edition’s market debut will be supported with a trade and an advertising campaign.
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