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On 14-16 May, the city of Katowice will host a forum of one of the most representative discussions about the future of Europe. In attendance will be experts in politics, business and science. Kompania Piwowarska is the chief partner of this year’s edition of the European Economic Congress. Representatives of the leading Polish brewer will take part in debates on the most significant issues of Europe’s economic and social growth.

Kompania Piwowarska, leader of the beer industry in Poland, is launching an alternative variant of its biggest brand: Tyskie. Tyskie Klasyczne was created in response to consumers’ needs who increasingly often look for new genuine flavours. The recipe of Tyskie Klasyczne is based on the Reinheitsgebot  (German Beer Purity Law) introduced in 16th century. Tyskie Klasyczne is brewed exclusively from 100% barley malt, hops and water. The classic edition’s market debut will be supported with a trade and an advertising campaign.

11 May 2012 will mark the sixth edition of the “No Garbage Day” project whose goal is to propagate environmentally friendly attitudes and promote waste segregation. Kompania Piwowarska is part of the project, organizing an environmental contest for its employees and a recycling information campaign.

This is the sixth time that Kompania Piwowarska has been awarded in the prestigious ranking of Responsible Companies, as it won a high third place. Just one day before the company was awarded the Golden Leaf prize by POLITYKA weekly magazine as one of twelve companies for whom corporate social responsibility as a key element of business strategy.

In just a moment most Poles will succumb to blissful laziness taking the advantage of the extremely long weekend in May. Many will go on a short or long trip but before we take off let us think about the safe return. To keep ourselves and other road users safe, while driving you may find "Check you BAC" app useful, as it allows to calculate the alcohol level in your blood on your phone.

Kompania Piwowarska, leader of the Polish beer industry, is making yet another attempt at attracting young talent and people who think out of the box, offering new ideas. The third edition of the “Kompania of Innovations” contest has just been launched; this year the campaign is entitled “Come up with an idea, win an internship!”. Applications can be submitted by 30 April.

A refreshing lemonade flavour on a hot day, topped with a hint of beer bitterness? Now it is also available in Poland. Shandy – a beer category popular all over the world is being launched to the Polish market. Kompania Piwowarska’s Lech Shandy, a combination of beer and specially prepared lemonade, is addressed at people who expect instant refreshment from beer. Lech Shandy’s market debut will be supported with an intensive promotional campaign.

Tyskie has addressed consumers who could not drink beer during concerts or football matches. A new variant of Poles' favourite beer will be served at mass events: Tyskie Jasne Lekkie 3.5% is making its debut on the Polish market.

You drank yesterday and are now wondering if you can drive ? Don’t risk having your driver’s license taken from you! Have a mint drop, download an application to your mobile phone and “Test your BAC”. You will find out how long you need to wait to drive again!

A stakeholders panel, a report on sustainable development and an eco-event “The Green Wardrobe” are three practices originated by Kompania Piwowarska and included into the 10th edition of the Report on “Responsible Business in Poland 2011. Good practice”. The report was published by the Responsible Business Forum (FOB).

The biggest football stadium is where friends meet to drink Tyskie. The stadium was opened by football legends: Boniek, Figo and Van Basten while the invitation was extended by Tyskie. On the other hand, LECH Premium brand is launching a new LECH EASY GRIP TM bottle.

The international football stars have opened the biggest stadium in the world: 5 Stadium with free admission for all football fans. Anyone can open his or her own 5 Stadium at home or in a pub and invite friends. This is the only stadium where football fans establish their own rules, support as they please and sip real beer. On 5 Stadium Poles are accompanied by football legends: Zbigniew Boniek, Luis Figo and Marco van Basten, in private football fans and friends.

It has a slim shape, with a special, embossed surface to get a good grip on the bottle. Lech Premium brand has just launched its beer in a new bottle. Having a better grip it makes eyes turn to see its modern label. The launch of this innovative Lech Easy Grip TM bottle is supported with a nationwide advertising campaign.

Kompania Piwowarska concluded new contracts for the supply of hops significantly increasing the share of Polish suppliers. Within the next few years over 90% of all Polish brewing industry demand will be satisfied only by Polish hops.

On 22 March we are going to celebrate the World Water Day again, and its motif this year is the relationship between water and food production. It takes as much as 15,000 l of water to produce one kilogram of beef, one kilogram of rice requires 2,500 l of water and 75 l of water is needed to manufacture one bottle of beer. Therefore one of KP’s sustainable development priorities is to produce more beer while using less water.

Tyskie, the biggest Polish beer brand belonging to the beer market leader – Kompania Piwowarska – is just launching an innovative on-trade solution: fresh beer served directly from large tanks. This solution will be available first in 21 outlets in the south of Poland in Kraków, Wrocław, Częstochowa and Opole. Over time, the taste of fresh beer “straight from the brewery” – so well known to and valued by Czech and Dutch beer lovers – will be made available in a larger number of establishments.

Boniek, Figo and van Basten plus Tyskie brand will invite Poland to the biggest stadium in the world. The entire country and the biggest football fan have already joined in while Mane and Bumpkin together with Lech Premium TV are warming up students before the Students Days. At the same time, Grolsch brand has launched another edition of Grolsch Film Works…

The European Commission has assumed a supranational commitment to execute social and educational projects submitted by representatives of 3,500 brewers from the Old Continent. The commitment is in line with the EU strategy and is an original initiative of the beer industry. The initiators included Browary Polskie (Polish Breweries) of which Kompania Piwowarska is a member.

As one of 14 companies, Kompania Piwowarska has signed the Diversity Charter, a document promoted by the European Commission. Minister Agnieszka Kozłowska–Rajewicz, the government’s proxy in charge of Equal Opportunity at Work and prof. Irena Lipowicz, the Ombudswoman, have become Honorary Patrons of the Diversity Charter.

Kompania Piwowarska has been recognised in the Well Received Company contest. The Super Brands CSR prize is awarded by the Business Centre Club while the entire project is conducted as part of the EU Human Capital Operational Programme. The winners received their statues at a gala held on 9 March 2012 at the Lubomirski Palace in Warsaw.