Piotr Jurjewicz is the new Vice-president: Marketing at Kompania Piwowarska

Piotr Jurjewicz, co-author of Tyskie brand success, is coming back to Poland!
Effective 1 February 2012, he is assuming the position of Vice-president: Marketing  for Kompania Piwowarska.

Piotr Jurjewicz has come to Poland from Columbia where he was vice-president: marketing for SABMiller Bavaria. For many years, he has been successful in various subsidiaries of SABMiller around the world. He was vice-president: marketing in Peru (2006-2009) and Romania (2004-2006); he was also a regional marketing manager at SABMiller Europe headquartered in Budapest (2002-2004). He had worked for Kompania Piwowarska by 2002.

With Kompania form the very beginning
Piotr was part of the process of establishing Kompania Piwowarska. He had worked for Lech Browary Wielkopolski (now Kompania Piwowarska) since 1996, first as a brand manager and later on as the public affairs manager and director in charge of marketing innovations. In 1998, he was marketing director at Browary Tyskie Górny Śląsk (now KP); a year later he became a brand manager and brand director for the newly established Kompania Piwowarska.

The father of Tyskie brand’s success
As marketing director in the Tychy brewery, in 1998 he cooperated with Robert Priday, now President of Kompania Piwowarska. At that time, both gentlemen were expecting Tyskie brand to become a huge success. A number of strategic projects in place resulted in Tyskie assuming the leading position in the Polish beer market. Rob Priday believes that this is an excellent example of Piotr’s wide knowledge and his uncanny business sense. For over a decade, Tyskie has been the biggest beer brand in Poland.

Education and family
Piotr Jurjewicz is a graduate of Adam Mickiewicz University in Poznań; he also has an MBA from Nottingham Trent University in cooperation with Wielkopolska School of Business in Poznań.
He is married and has a 10-year-old son.

Note to the editor:
 
Kompania Piwowarska - leader of the Polish beer industry
Kompania Piwowarska is the largest brewer in Poland. Hundreds of years of experience in brewing, state-of-the-art technology and rigorous adherence to ‘world class manufacturing’ guarantee highest quality beer. The company's brand portfolio includes best-selling Polish beers: Tyskie, Żubr, Lech, Dębowe Mocne, Redd's as well as international premium brands: Pilsner Urquell, Grolsch and Peroni Nastro Azzurro. Kompania Piwowarska, established in 1999, operates three breweries (in Tychy, Poznań and Białystok) and depots across the country. Kompania Piwowarska is engaged in a number of social programs, addressing poverty- based social exclusion as well as educational programs promoting responsible and moderate drinking. In the fiscal year on 31 March 2011, KP sales volume amounted to 14.1 mill hectolitres of beer.
 
SABMiller – SABMiller – one of the largest brewers in the world
Kompania Piwowarska is part of SABMiller plc, one of the world's largest brewers with brewing interests or distribution agreements across six continents. The group's international portfolio of brands includes premium international beers such as Grolsch, Miller Genuine Draft, Peroni Nastro Azzurro and Pilsner Urquell, as well as market-leading local brands such as Aquila, Castle, Miller Lite, Snow and Tyskie. SABMiller is also one of the largest Coca Cola bottlers outside the US. In the year ended on 31 March 2011, the group reported US$ 5.0 billion in profit (EBITA) and group revenue of US$ 28.3 billion. SABMiller plc is listed on the London and Johannesburg stock exchanges.
 
Enquiries:
 
Wojciech Mrugalski
Communications Manager
wojciech.mrugalski@kp.sabmiller.com
Landline + 48 61 667 7667
Mobile + 48 601 91 11 44
Fax + 48 61 667 7850