Welcome,
As befits its leading market position, Kompania Piwowarska never ceases to meet customers’ expectations. This time the company is launching two new products: a new variant of Poles’ favourite beer (Tyskie Jasne Lekkie 3.5%) to be served only at mass events. The other novelty belongs to a new product category; it is a combination of the lemonade flavour and a touch of beer bitterness encapsulated in Lech Shandy.
Bottoms up!
Paweł Kwiatkowski
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19.04.2012
Kompania Piwowarska is launching beer with a reduced alcohol content
Tyskie has addressed consumers who could not drink beer during concerts or football matches. A new variant of Poles' favourite beer will be served at mass events: Tyskie Jasne Lekkie 3.5% is making its debut on the Polish market.
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19.04.2012
Lech Shandy: a new beer category in Kompania Piwowarska’s portfolio
A refreshing lemonade flavour on a hot day, topped with a hint of beer bitterness? Now it is also available in Poland. Shandy – a beer category popular all over the world is being launched to the Polish market. Kompania Piwowarska’s Lech Shandy, a combination of beer and specially prepared lemonade, is addressed at people who expect instant refreshment from beer. Lech Shandy’s market debut will be supported with an intensive promotional campaign.
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19.04.2012
Come up with an idea, win an internship!
Kompania Piwowarska, leader of the Polish beer industry, is making yet another attempt at attracting young talent and people who think out of the box, offering new ideas. The third edition of the “Kompania of Innovations” contest has just been launched; this year the campaign is entitled “Come up with an idea, win an internship!”. Applications can be submitted by 30 April.
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