“Żubr” connecting Białystok and Warsaw
Żubr brand from Kompania Piwowarska’s portfolio has become a patron of the interREGIO train connecting Białystok and Warsaw. The train, now called “Żubr”, will transport the first passengers on Friday 24 April 2009.
The train’s new name, “Żubr”, will be announced through loudspeakers at the railways stations and will be included in the updated summer timetable of The Polish Railways (Regional Transport) introduced in June. On top of that, in early May the train’s carriages will be painted with the brand’s latest artwork; this will certainly draw passengers’ attention. Moreover, information on the train’s new name will be included in leaflets distributed at the booking offices at 8 railway stations. The train will run from Białystok to Warszawa Zachodnia and back on Fridays and Sundays until December 2009.
Maciej Partyka, a brand PR specialist at Kompania Piwowarska said: “Żubr brand has developed a special relation with Podlasie, its home region. Proud of its roots, for years it has been involved in the region’s growth by supporting environmental and social initiatives. By naming the train connecting Białystok and Warsaw “Żubr” we intend to emphasize the brand’s strong relations with its homeland of Podlasie and its special natural values”.
The project has been elaborated by Starcom media buying house in close co-operation with Polish Railways Regional Transport. The artwork was devised by Tequila Poland advertising agency.
Kompania Piwowarska - leader of the Polish beer industry
Kompania Piwowarska is the largest brewer in Poland. Hundreds of years of experience in beer brewing, state-of-the-art technology and rigorous adherence to the World Class Manufacturing principles guarantee the highest quality beer. The company's product portfolio includes TYSKIE - Poles' favourite beer, ŻUBR - the second largest Polish beer brand, LECH, Dębowe Mocne, Pilsner Urquell, Redd's, Dog in the Fog, Miller Genuine Draft and Peroni Nastro Azzurro. Kompania Piwowarska was established in 1999 as a result of a merger of Tyskie Browary Książęce and Lech Browary Wielkopolski. In 2003 Dojlidy Brewery in Białystok was acquired by KP and in 2008 a brewery in Kielce. In the fiscal year F07, ended on 31 March 2008, KP sales volume amounted to 14.5 mill hectolitres.
SABMiller – one of the largest brewers in the world
Kompania Piwowarska is part of one of the world's largest brewing groups - SABMiller plc. SABMiller plc is one of the world's largest brewers with brewing interests or distribution agreements in over 60 countries across six continents. The group's portfolio of over 150 brands includes world-renowned international names and established local brands recognized for their superior quality and brewing excellence (Miller Genuine Draft, Peroni Nastro Azzurro and Pilsner Urquell). The company is also one of the largest Coca Cola bottlers outside the US. In the fiscal year F07 ended on 31 March 2008 SABMiller generated sales worth $21.4 billion and profit before taxation of $3.2 billion. Sales volume amounted to 239 mill hectolitres.
Brand PR specialist
KOMPANIA PIWOWARSKA SA
Fax: +48 061/667 7459
Mobile: +48 691 502 836