responsible alcohol consumption

Brewers are alcohol producers and as such are particularly responsible for shaping drinking models.

The economic and social transformation initiated in Poland in the late 1980s has resulted in a dramatic change in the patterns of alcohol consumption. The average consumption level of 100 proof alcohol dropped from 10 litres in 1992 to 6.46 l in 2002; it was accompanied by a growing consumption of beer (from 33 l per capita in 1993 to 73 l in 2003). Resorting to responsible advertising and promotion activities, Kompania Piwowarska has largely contributed to these desirable changes.

The great majority of beer consumers can enjoy our products in a rational and responsible way. Beer has become an element of contemporary life in Poland, a way of spending time after a hectic day in a nice and civil way, in the company of friends. We are aware that not everyone can be a responsible drinker. It is alcohol abuse rather that alcohol consumption that causes problems and undesired phenomena.

Since the very beginning, Kompania Piwowarska has been promoting responsible drinking. We want to have fun, be able to enjoy good company and our excellent beer without falling prey to alcohol abuse or irresponsible drinking. This is why it is so important to have the knowledge and to raise awareness of the fact. The employees of Kompania Piwowarska are expected to demonstrate special sensibility and in-depth knowledge of alcohol-related issues.

Director of Corporate Affairs, Spokesman