social programs
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The social initiative “For What It’s Worth” was launched for the benefit of individuals in need who live outside the society or who are in danger of social exclusion. The programme revolves around a call for proposals where public benefit organizations submit projects of supporting people in danger of social exclusion because of poverty. The indirect goal of the initiative is creating a civic society in Poland by including local communities. All applications which comply with the formal requirements are evaluated by members of the Expert Team and the Programme Council. They consist of illustrious representatives of scientific circles and non-governmental organizations, including Prof. Jolanta Szaban, Janina Ochojska from the Polish Humanitarian Action, Piotr Pawłowski from the Association of Friends of Integration, Paweł Łukasiak from the Academy of Charity Development in Poland as well as representatives of local authorities. Within three editions of the programme, 29 winning projects were selected for which Pln 4.5 million has been earmarked. All projects launched as part of “For What It’s Worth” programme have been audited by KPMG. Various assistance activities have directly or indirectly affected approximately 11 thousand people, including the homeless as well as children and adolescents from marginalized and dysfunctional families. The programme has laid the foundations of partnership cooperation between KP and Polish non-government organizations. |
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“Test your blood alcohol content” is a pioneering education programme devised by Kompania Piwowarska with the idea of transforming mobile phones into portable breathalysers and testing blood alcohol content at any time; it helps to find out how long you need to wait before you can drive again. The application also makes it possible to order a taxi in a given city, offering a national database of over 300 taxi companies in Poland. Consumers download special software which can be used free of charge without limitations. The programme’s goal is to limit the number of drunk drivers by allowing drivers to test their blood alcohol content as well as to raise consumers’ awareness of how alcohol affects the human body.
In order to download the application to your mobile phone, all you need to do is:
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Responsible drinking is a social initiative launched by Kompania Piwowarska in cooperation with the Police Headquarters in Poznań and the local Academy of Fine Arts. It included a contest for young designers to come up with graphic designs promoting responsible drinking. The contest was conducted in three thematic categories revolving around the ban on selling alcohol to minors, the effects of drunken driving and the threat of being mugged under the influence. The winning designs were used on thousands of beer mats, posters and table stands. |
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Come Rain or Shine The voluntary programme “Come Rain or Shine” is dedicated to those of Kompania Piwowarska employees who, drawing on their skills and competence, are willing and able to work for free for the benefit of NGOs and social benefit institutions. Kompania Piwowarska makes it possible for them to participate in such projects and supports the initiative financially and technically. Four times a year an employee-cum-volunteer may choose an organization to assist by developing a support project and receiving KP’s funding to implement the project. It is evaluated by the initiative’s Programme Council with respect to the formalities and the content requirements. The programme’s goal is to support NGOs and public institutions in implementing their statutory activities with emphasis placed on the long-term nature of operations. The projects within the programme may deal with education, healthcare, poverty, disability, propagation of physical education and sport, culture, art, protection of cultural heritage and tradition. |
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Alcohol: minors keep off Alcohol: minors keep off is a joint project of Kompania Piwowarska, the State Agency for the Prevention of Alcohol-Related Problems (PARPA) and the Polish Brewers Association. The campaign’s goal is to curtail the problem of selling alcohol to minors. It is targeted chiefly at retailers and adult Poles who witness purchases of alcohol by minors. The first edition of the project took place in 2003; the second one started in November 2004 and finished in mid- 2005. As part of the project, a hotline was launched (“The Line of the Caring 0 801 188 288”) with the goal of reporting cases of attempted sales of alcohol to minors. |
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"Driver - Sober" "Driver - Sober" is a project aimed at convincing pub goers that they should not drink and drive, educating on safe ways of returning home; it is also a token of appreciation to the drivers who do not drink. The project is devised by Kompania Piwowarska in cooperation with the Polish Brewers Association and the Beer Brethren association. As part of this initiative, animators dressed in special yellow uniforms will visit pubs and ask the customers: is there a driver there who does not drink? If anyone applies, he/she will be given a sticker saying “driver”, information materials and a 10% discount on a taxi ride. The project also offers an opportunity to wear special spectacles which show how alcohol impairs the ability to drive. |
